Privacy Policy

Last Updated: June 10, 2025

1. Introduction

Welcome to Ekyam Player.Ai Inc. ("Ekyam", "we", "us", or "our") provides an intelligent, AI-powered data platform designed to help retail companies integrate, standardize, and analyze their data to drive real-time insights (the 'Services').

This Website Privacy Policy explains how we collect, use, disclose, and protect personal information obtained from visitors to our website www.ekyam.ai and our other digital properties ('Website'), as well as through our offline sales and marketing activities. Your privacy is a serious matter to us, and we are committed to protecting it.

2. Scope of This Privacy Policy

This Privacy Policy applies

only

to personal information that Ekyam collects for its own purposes as a

Data Controller

. This includes information collected through our Website (e.g., when you request a demo), at marketing events, and in our sales processes.

This Privacy Policy

does not apply

to the data that our customers and their authorized users upload, connect, or process while using our Services (referred to as 'Customer Data'). Our processing of Customer Data is governed by the agreements we have with our customers, such as our Master Services Agreement (MSA) and a Data Processing Addendum (DPA). In those situations, our customer is the Data Controller, and Ekyam acts as the Data Processor.

3. User Representations

We collect personal information from three primary sources: directly from you, automatically from your device, and from third parties.

A. Information You Provide Directly:

Contact and Professional Information:
When you fill out a form to request a demo, download content (like a whitepaper), register for a webinar, or contact us through our Website, we collect identifiers and professional information, such as your name, work email address, phone number, company name, job title, and country.
Communications:
We collect information when you communicate with our sales or support teams, which includes the content of your messages and any data you provide

B. Information We Collect Automatically:

Device and Usage Data:
When you navigate our Website, we automatically collect internet and electronic network activity information, such as your IP address, browser type, device type, operating system, pages you viewed, the time you spent on those pages, the referring website address, and general location information (e.g., city or region).
Cookies and Tracking Technologies:
We use cookies and similar technologies (like web beacons) to operate and analyze our Website, personalize your experience, and for marketing purposes. For more details, please see Section 7 below

C. Information from Third-Party Sources:

We may supplement the information we collect with data from third-party sources, including data enrichment and lead generation services, social media platforms (like LinkedIn), and publicly available sources to help us identify and communicate with potential customers.

4. How and Why We Use Your Personal Information

We use your personal information for the following business purposes:

To Operate and Improve Our Website:
To maintain, operate, and enhance the performance of our Website and to analyze user trends for business development.
To Respond to Your Requests:
To communicate with you and respond to your inquiries, comments, and questions.
For Marketing and Promotions:
To send you marketing communications, event invitations, and newsletters that we believe may be relevant to your professional interests. You may opt out at any time.
For Security and Compliance:
To maintain the security and integrity of our Website, to enforce our terms, and to comply with legal obligations.

5. How We Share Your Information

We do not sell your personal information. We may share it with the following categories of third parties:

Service Providers (Sub-processors):
We share information with third-party service providers who perform services on our behalf, such as website hosting, marketing automation platforms, CRM systems, and analytics providers. These providers are contractually bound to use the information only to perform services for us.
Business Transfers:
In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of the transaction.
Legal Obligations:
We may disclose your information if required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to protect our rights, your safety, or the safety of others.

6. International Data Transfers

Ekyam is a global company with its headquarters in

New York, USA.

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

For transfers of personal information from the European Economic Area (EEA), the UK, and Switzerland, we rely on appropriate safeguards, primarily the

Standard Contractual Clauses (SCCs)

approved by the European Commission, to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws.

7. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to help us analyze web traffic, personalize content, and for advertising purposes. A cookie is a small text file that is stored on your device. Some cookies are essential for the Website to function, while others are used for analytics and marketing.

Upon visiting our site, you will be presented with a cookie banner that allows you to manage your preferences. For more comprehensive information, please visit our [Link to a future Cookie Policy page].

8. Data Security and Retention

Security:

We have implemented appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure.

Retention:

We retain your personal information for as long as we have an ongoing legitimate business need to do so (for instance, to maintain a business relationship with you or to comply with legal, tax, or accounting requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

9. Your Privacy Rights

Depending on your location, you have certain rights regarding your personal information.

A. Your Rights Generally

You can request to access, correct, update, or delete your personal information. You can also object to the processing of your personal information or ask us to restrict processing. To exercise these rights, please contact us at
[email protected]
. You may opt-out of marketing communications at any time by clicking the 'unsubscribe' link in any marketing email we send you.

B. Your European Privacy Rights (GDPR/UK GDPR):

If you are in the European Economic Area (EEA) or the United Kingdom (UK), you have the following rights

Right of Access:
To request a copy of the personal information we hold about you.
Right to Rectification:
To have any inaccurate personal information corrected.
Right to Erasure ('Right to be Forgotten'):
To have your personal information deleted under certain conditions.
Right to Restrict Processing:
To request that we limit the way we use your data.
Right to Data Portability:
To receive your personal information in a structured, commonly used, and machine-readable format.
Right to Object:
To object to our processing of your personal information, especially for direct marketing.
Rights Related to Automated Decision-Making:
To not be subject to a decision based solely on automated processing.
Right to Lodge a Complaint:
You have the right to lodge a complaint with your local data protection authority.

C. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

Right to Know:
To request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete:
To request the deletion of your personal information, subject to certain exceptions.
Right to Correct:
To request the correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing:
We do not 'sell' or 'share' (for cross-context behavioral advertising) personal information as defined by the CCPA.
Right to Limit Use of Sensitive Personal Information:
We do not collect sensitive personal information through our Website.
Right to Non-Discrimination:
We will not discriminate against you for exercising your CCPA rights.

To exercise your California rights, please contact us at [email protected] or via the contact details below.

10. Children’s Privacy

Our Website is not directed to or intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The 'Last Updated' date at the top of this policy indicates when it was last revised. We encourage you to review this page periodically. For significant changes, we will provide a more prominent notice.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Ekyam.AI, Inc.
71, Hazelwood Dr
Jericho, NY
11753
USA
Email: [email protected]

Ready to transform your retail operations with Ekyam?